📦 Inside the Future of Packaging: Why Printers Are Expanding into Flexible Packaging & Digital Printing

By- Shannon Buchholz

The packaging industry is evolving faster than ever. Over the last decade, we’ve watched traditional printers — once focused solely on paper labels or cartons — shift into flexible packaging and digital print. The reason? Customers are demanding speed, customization, and sustainability like never before.

At Flexo Finders, we see this transformation every day across the companies we partner with. Here’s what’s driving the change — and what it means for both printers and print professionals.

⚙️ 1. Short Runs & Fast Turnarounds

Brand owners now want to run 10 different SKUs instead of one, and they need them fast. That’s pushed many converters to invest in digital hybrid presses and quick-change flexo lines that can handle shorter runs without the setup time of traditional presses. HP Indigo, Domino, and Mark Andy’s hybrid solutions have become key tools for staying competitive.

🌱 2. Sustainability Is No Longer Optional

Flexible packaging allows for lighter materials, reduced waste, and better shelf performance — all major selling points to eco-conscious brands. Printers that can offer recyclable or compostable films are winning long-term partnerships with major CPGs.

🧠 3. Technology & Automation Are Driving Efficiency

From automated color management to robotic material handling, plants are getting smarter. Press operators and supervisors who understand automation software, data collection, and press calibration are becoming the new MVPs in modern print facilities.

💼 4. New Skills = New Career Paths

As technology advances, the need for skilled talent skyrockets. Operators with both flexo and digital experience are in especially high demand. Many companies are training traditional flexo operators to learn HP Indigo or hybrid platforms — opening up higher pay and faster growth opportunities.

🚀 5. The Bottom Line

The future of printing and packaging belongs to companies — and professionals — willing to adapt. Whether you’re a press operator eager to upskill or a company looking to modernize your team, this evolution is your opportunity.

At Flexo Finders, we connect forward-thinking printers with the talent they need to grow in this new era of packaging.